Creating Immersive Brand Campaigns with Virtual and Augmented Reality As the years have gone by, technology has made significant strides and advancements in revolutionising the way we consume content. Virtual reality (VR) and augmented reality (AR) have become the latest trend among these technologies, and businesses are really mounting VR brand engagement campaigns and augmented […]

Branding Tips for Small Businesses Branding your business is always a challenge, even for big brands with resources at their disposal; but for small businesses, the budget is tighter so investing in branding can be an even bigger hurdle. With limited resources, it’s even more important to come up with a brand strategy for your […]

How to Create a Brand Identity for Your Business Whether it’s creating a brand identity for small businesses or developing one for large corporations, a brand identity is one of the most important elements a business must have. Without a solid identity as the backbone of your marketing strategy, you’ll find it difficult to stand […]

AI for Branding: Shaping the Industry One Brand at a Time While the topic of artificial intelligence is a controversial one, there’s no doubt that it has revolutionised many industries. AI has simplified the work process, generating quicker results based on accurate and relevant data. One of the many processes benefiting from AI is branding, […]

Branding your business is always a challenge, even for big brands with resources at their disposal; but for small businesses, the budget is tighter so investing in branding can be an even bigger hurdle. With limited resources, it’s even more important to come up with a brand strategy for your small business. Knowing what the […]

This article delves into the fascinating world of content creation, revealing how no two individuals, especially those unfamiliar with prompting, will generate identical outcomes with the same instructions.

If Twitter is dead and Facebook long gone, where do we go from here?

Building a strong brand takes more than just a catchy tagline. From developing a unique brand identity to ensuring brand consistency, this blog covers the essential elements you need to create a successful brand. Learn how to position your brand and tell your brand story in a way that captivates your target audience.

We’ve broken down our top graphic design trends for 2022.

Why should experts in Web3 digital marketing ensure their project has a strong brand strategy and identity?

After what seemed like a year characterised by uncertainty, complexity and un-met expectations, we’re looking for order within this new chaotic world. This new direction will try to break down traditional rules, looking into the future to create a revolutionised version of the current norm. As Franklin Till highlights within PANTONE’S VIEWPOINT COLOUR – 08, […]

Culture eats brand marketing strategy for breakfast. So, how can you make sure you’re not next on the menu?

Image: What Is Web3? Harvard Business Review If you’ve been on the internet any time in the last year or so, you’d surely have heard about the Metaverse. That chaotic, wild west of the web, where fortunes are made and lost in minutes on cryptocurrencies and NFT’s. It’s a nascent concept, raw, emerging and possibly, […]

Have you ever admired the detail of a print seen on a piece and thought how it might have gotten there in the first place? This process is called Textile Printing – and it’s a service we love providing for our clients! When creating for brands, we ensure that the textile process is as easy […]

Some people grow up and dream of being astronauts or firefighters; others dream of jobs where you don’t have to work another day for the rest of your life. However, for many now, the dream of becoming your own boss, the ultimate goal, seems far out of reach… For Sarah-Jayne Kerr, this dream has finally become […]