DARLING, SHINE! PODCAST
Grounding women’s unspoken experiences into a reality that understands the big picture.
BACKGROUND
Darling, Shine! is a podcast platform empowering a community of women through meaningful chats about reproductive and mental health issues.
THE OPPORTUNITY
How can we position the brand as a shining light for those who have lost their spark?
THE APPROACH
Darling, Shine! is creating connections through thoughtful collaboration and community activation. Identifying their value in dedication, resilience, influence and authenticity, we crafted a brand strategy that spoke to Darling, Shine!’s promise; to lift up women from all ages and backgrounds.
To build this into an inviting and impactful identity, we utilised playful brush marks in the shape of daisies to symbolise womanhood and new beginnings. Complemented by a soft, bright colour palette, serif typeface and relaxed imagery, our direction tied together a vision that uplifts and inspires.
