GUZMAN Y GOMEZ™ / MERCH
Spreading a love for Mexican food and culture, one bite at a time.
BACKGROUND
Guzman y Gomez is a fast-casual restaurant chain that serves Mexican-inspired food made with fresh ingredients.
THE OPPORTUNITY
How can we create a merchandise line that not only showcases the brand but also promotes usage and cultural awareness?
THE APPROACH
Guzman ‘Y’ Gomez wanted an authentic range of merchandise that celebrated their heritage while incorporating laidback street styles. We aimed to shake up traditional brand merch by adding a bit of spice and elevating it to a trend that everyone would want to wear. The unique range used alternative placement prints, pigment dyes, boxy oversized shaped silhouettes, and inspiration drawn from vintage sporting merch.
The designs reflected the brand’s culture of good vibes and good times by fusing GYG with streetwear. The result was a merch range that stood out from the crowd and helped drive community, experience, and brand pride amongst customers and crew. With streetwear styles and silhouettes, Arthaos created a range that not only looked great but also captured the essence of the brand.
The Guzman ‘Y’ Gomez merch range is more than just clothing; it’s a statement of identity, a celebration of culture, and a testament to the brand’s unique personality. Our approach to the project ensured that every piece of merch reflected the brand’s values, personality, and style. The result was a range that was not only authentic but also stylish, trendy, and highly sought after by customers and fans alike.
