INK NURSE / ECOMMERCE
An ethically sourced, multipurpose tattoo aftercare cream for everyone.
BACKGROUND
Transforming the way we think about care, Ink Nurse’s product range brings innovation and inclusivity to an age-old industry.
THE OPPORTUNITY
How can we shake up the identity of a future-forward brand heavily tied to a traditional industry?
THE APPROACH
By understanding the brand, its’ heritage and projections for the future, our team could map out a brand strategy for tattoo aftercare products that spoke to Ink Nurses’ vision to be the number one choice globally.
Drawing from its pillars of always care, thick as thieves, backed by quality and for the love, we developed an identity with brand elements that represented the relationship between our skin and the earth’s many layers.
The art direction for Ink Nurses’ product shoot used simple colour blocking to spotlight talent diversity and promote the inclusivity of the product’s formula. The result produced subdued imagery that celebrated the community at the core of Ink Nurses’ purpose.
