LIFE BOTANICS / ECOMMERCE
Simple yet superior vitamin formulations for health-curious women on a budget. .
BACKGROUND
Life Botanics is an Australian health and wellness brand focused on delivering accessible and personalised vitamins to people of all ages.
THE OPPORTUNITY
How can we align and elevate the Life Botanics brand in a way that demonstrates their commitment to formula, not fashion?
THE APPROACH
Life Botanics embarked on a brand strategy centred around four key pillars: innovation, transparency, quality control, and accessibility. The goal was to create a movement that promoted health care routines, merged traditional medicine with modern science, and made premium products accessible to all. Our packaging design embodied the brand’s essence through its inspiring messaging and thoughtful design. Utilising soft pastel tones reminiscent of a spring palette, evoking a sense of freshness and vitality; the design aimed to capture the beauty within and celebrate the simple joys of life. It encouraged consumers to embrace a routine that promotes well-being, taking control of their health to live a better life. The messaging conveyed a mood of positivity and energy, inspiring consumers to make the right choice for their body and mind by choosing Life Botanics. The packaging design also emphasised Life Botanics’ commitment to accessibility and inclusivity. It conveyed that the brand’s focus was on formulation, not just fashion, and that premium supplements were made available to all types of women, regardless of lifestyle, background, or health goals. The design aimed to resonate with a wide range of consumers, promoting the idea that everyone is a work in progress, perfectly imperfect, and that with the right tools and mindset, they can get closer to their health goals.
