MEDION® / PACKAGING
Global electronics champion introduces affordable innovations to the Australian market.
BACKGROUND
Ready and raring to bring their products to Australian shores after 25 years of worldwide industry leadership, Medion’s slick solution to everyday needs positions them a cut above the rest.
THE OPPORTUNITY
How can we elevate Medion’s history to a level that speaks clearly and compassionately to a laid-back Australian audience?
THE APPROACH
Medion is a household and consumer electronics brand delivering value-added products at affordable prices. As global innovators developing high-quality products with lifetime value, our strategy worked to push Medion forward as an accessible, innovative, and quality-driven competitor.
Homing in on Medion’s values to flesh out consumer identities aligned with the Australian market, we were able to build new brand pillars that stayed true to their European roots: driven by value, always innovating, experience matters, and solutions–focused.
Drawing upon Brutalist aesthetics, we developed Medion’s packaging using a clean, minimal, and sophisticated design style to evoke this sense of trust, consideration, and effortlessness.
