SET MO / CREATIVE
Spreading joy and uplifting their audience through a unique approach to “Good Vibes”.
BACKGROUND
Electrifying the world with their joyful aura, dynamic Australian duo Set Mo is carving a unique path in the world EDM.
THE OPPORTUNITY
How can we build a brand that embodies Set Mo’s infectious positivity and carefree attitude?
THE APPROACH
Set Mo, Australia’s star-studded EDM duo, was in need of a brand identity that embodied their unique sound, approach, and mission to spread positivity through music. Their “Good Vibes Only” philosophy emphasised the importance of creating a carefree atmosphere with friends, and they were looking for a visual identity that accurately reflected this promise.
Our brand strategy emphasised Set Mo’s commitment to creating an atmosphere of free-spirited enjoyment and mateship. By working closely with the duo, we were able to develop a brand identity that spoke volumes about their unique sound and approach to music.
Arthaos journeyed with Set Mo to create a brand identity that truly captured the essence of their music. We crafted a visually captivating design that featured a spectrum of shifting colours symbolising the duo’s energy and emotional impact.
Set Mo’s logo underwent an evolution to reflect the dynamic duo’s brand identity. The modern take on a Sans serif font feels bold and classic, striking a balance between the yin and yang balance of Stu and Nick, and creating a hybrid between a Sans Serif and Serif font.
The resulting brand identity accurately reflects Set Mo’s promise to enhance the aura of those who experience their music, setting the stage for an atmosphere of positivity, mateship, and free-spirited enjoyment.
